Written by Clay ShirkyFirst published March 30, 2004 on the "Networks, Economics, and Culture" mailing list. Subscribe to the mailing list. I teach at NYU's Interactive Telecommunications Program (ITP), where the student population is about evenly divided between technologists who care about aesthetics and artists who aren't afraid of machines, which makes it a pretty good place to see the future. Part of the future I believe I'm seeing is a ...

Attenuation and the suck threshold How long do your users spend in the "I suck" (or "this product sucks") zone? Once they've crossed the suck threshold, how long does it take before they start to feel like they kick ass? Both of those thresholds are key milestones on a users path to passion, and it's often the case that he-who-gets-his-users-there-first wins. Our O'Reilly editor Mike Loukides says our goal -- whether it's for product design o...